Facebook pages are transforming how organizations and business market themselves and communicate with their audiences. Especially, small businesses are increasingly trying to adopt social media tools to market themselves and gain competitive advantage. The present case study introduces a social...

We introduce a model of a platform in which users encounter news of unknown veracity. Users vary in their propensity to share news and can learn the veracity of news at a cost. In turn, the production of fake news is both more sensitive to sharing rates and cheaper than its truthful counterpart....

The valuations of exchange listed social media companies have for long defied established corporate finance metrics and (in many instances) common sense. Besides highlighting theoretical and practical challenges related to valuing social media companies, this paper revisits the valuation metrics...

Social media are becoming a vital element of intense Intellectual Capital (IC) growth. Their ultimate shape is being determined by dynamic technical innovation (involving hybrid products and services), merger and acquisition (M&A) activity among product and service innovators, as well as user...

The skippable ad format, commonly used by online content platforms, gives a viewer the option to skip part of an advertisement after seeing some limited information, and jump directly to her desired content. It also enables these platforms to charge advertisers only when viewers attend to the...

The economic literature on the superstar phenomenon provides empirical evidence on different types of stars, above all athletes and musicians. A new and, to our best knowledge, unexplored area of this star theory arouse with the development of social media markets. In this paper, we analyse a...

This paper will provide a straightforward explanation of what constitutes network neutrality and why a debate has arisen about whether governments need to establish rules mandating nondiscrimination. The paper will identify what types of price and quality of service discrimination represent...

On social media platforms, unsafe and unlawful materials might hurt advertisers by generating ``brand safety issues''. Users instead might prefer or dislike such content. We study the incentive of an ad-funded platform to design its content policy and moderate unsafe content. When advertisers...

Social media stars create stardom with uploads on social media pages like YouTube, TikTok or Instagram. One of the most popular platforms, especially designed to upload picture contents, is the service “Instagram” owned by Facebook. The growing social, cultural and economic power of social...

Using Facebook's release in a given language as an exogenous source of variation in access to social media where the language is spoken, we show that Facebook has had a significant and sizable positive impact on citizen protests. By exploiting variation in a large sample of countries during...