Showing 141 - 150 of 121,611
The importance of social media for election campaigning has received a lot of attention recently. Using data from the 2011 New Zealand General Election and the size of candidates’ social media networks on Facebook and Twitter, we investigate whether social media is associated with election...
Persistent link: https://www.econbiz.de/10010662743
Many news organizations have recognized the potential of social media as a journalistic tool and have used social media marketing to attract online audiences. The aim of this study is to understand the implications of news organizations’ adoption of social media sites through (1) an...
Persistent link: https://www.econbiz.de/10010577773
Previous studies (McKnight, Lankton and Tripp, 2011; Liao, Lui and Chen, 2011) have shown the crucial role of trust when choosing to disclose sensitive information online. This is the case of online social networks users, who must disclose a certain amount of personal data in order to gain access to...
Persistent link: https://www.econbiz.de/10010760083
We propose a theory of protest dynamics with heterogeneous protest technology and intensity. The ability to mobilize online reduces the likelihood of coordination failures at both the extensive (engagement) and intensive (violence) margins. Social media can initially help launch massive...
Persistent link: https://www.econbiz.de/10015061948
Organizations which provide electronic services do not have a logically structured strategy for implementing Customer Knowledge Management through Social media (SCKM). By assessing the position of SCKM, organizations can have a clear understanding of their maturity level and find their future...
Persistent link: https://www.econbiz.de/10012174745
Ad-avoidance technologies such as ad-blocking add-ons in browsers and supplemental mobile applications have become mainstream tools in recent years. Over time they surpassed their niche role as applications only for the technically savvy and became an essential tool for many internet users....
Persistent link: https://www.econbiz.de/10013192125
Ad-avoidance technologies such as ad-blocking devices in browsers have become mainstream tools in recent years and escaped their role as niche applications that are only for the technically savvy. While technical impacts of those tools are well researched, their effects on actual consumer...
Persistent link: https://www.econbiz.de/10013420979
We investigate how consumer word of mouth (WOM) develops over time and in turn influences new product adoption. We develop a dynamic aggregate-level model of WOM development and new product diffusion that explicitly captures consumers’ learning of product quality from both marketing...
Persistent link: https://www.econbiz.de/10003930537
This article sheds light on the interaction of media, economic actors, and economic experts. Based on a unique data set of 86,000 news items rated by professional analysts of Media Tenor International and survey data, we first analyze the overall tone of the media, consumers’, firms’, and...
Persistent link: https://www.econbiz.de/10011280001
This article sheds light on the interaction of media, economic actors, and economic experts. Based on a unique data set of 86,000 news items rated by professional analysts of Media Tenor International and survey data, we first analyze the overall tone of the media, consumers', firms', and...
Persistent link: https://www.econbiz.de/10011282738