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The central role of the media for people's minds and for capital markets has been analyzed by a broad range of literature, nourished from several strands of academic research. Applying a vector autoregression on a unique set of TV news, consumer sentiment and excess flows of mutual funds, I find...
Persistent link: https://www.econbiz.de/10012843406
We study the relation between ad networks, consumer privacy and the online advertising market. We consider two publishers that can outsource their ad inventories to an ad network, in a market where consumers and advertisers endogenously multi-home. Differently from publishers, the ad network...
Persistent link: https://www.econbiz.de/10012900779
Consumers commonly seek information from critic and consumer reviews when new product quality remains uncertain. However, consumer reviews are endogenous and may be subject to potential biases (e.g., self-selection). In this paper, we propose a new dynamic structural model where forward-looking...
Persistent link: https://www.econbiz.de/10012903623
The issue surrounding brand image is always fascinating to ponder. This is true not only for products/services, but also for organizations and individuals. Like it or not, individuals are prone toward creating brand image to excel in life. From the understanding on products/services, personal...
Persistent link: https://www.econbiz.de/10012904516
Users and suppliers of complementary products on digital platforms routinely face several non-trivial challenges due to an overload of information and fierce competition for attention. As such, effective management and governance mechanisms facilitating network effects and value co-creation with...
Persistent link: https://www.econbiz.de/10012890882
Despite government policies targeting it, digital piracy remains rampant. Academic research has not reached a consensus on whether piracy is harmful to the affected firms or industries. This study constructs a new piracy index based on internet search frequency in China that reflects the...
Persistent link: https://www.econbiz.de/10012893901
A growing body of research examines the effect of loss aversion (LA) on consumers' decisions to watch or attend sporting events. Much of this research focuses on live game attendance. In contrast to the predictions of uncertainty of outcome hypothesis (UOH), loss-averse consumers prefer watching...
Persistent link: https://www.econbiz.de/10012944280
Interactive music streaming services have grown tremendously in recent years, raising questions about their effects on digital music sales and piracy. While often overlooked in practice, theoretical considerations suggest that these effects may differ according to the streaming services'...
Persistent link: https://www.econbiz.de/10013002618
We develop a model of advertising markets in an environment where consumers may switch (or “multi-home”) across publishers. Consumer switching generates inefficiency in the process of matching advertisers to consumers, because advertisers may not reach some consumers and may impress others...
Persistent link: https://www.econbiz.de/10013007804
In recent years, concerns about misinformation in the media have skyrocketed. President Donald Trump has repeatedly claimed that various news outlets are disseminating "fake news" for political purposes. But when the information contained in mainstream media news reports provides no clear clues...
Persistent link: https://www.econbiz.de/10012853778