Bednarz, Joanna; Orelly, Patricia - In: International journal of management and economics 56 (2020) 3, pp. 230-242
Objective: The purpose of this paper is twofold: first, to identify the general use of the internet and examples of main social media used by residents of Bangladesh and second, to discover their potential in building marketing communication between FMCG manufacturers and consumers. Methods: The...