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This paper suggests an instrument that can be used by export advisors and other export development practitioners to determine whether or not food and beverage processing firms that have not yet actively exported have, in fact, a high probability of ever doing so. The instrument is developed from...
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inappropriate pricing and marketing strategies to be adopted by Australian beef and cattle producers and exporters. In this paper …
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Cover page and table of contents for issue 41/2
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Benefit transfer (BT) is a pragmatic way of estimating values by transferring values from existing valuation studies to a target area of interest. BT using choice modeling (CM) is a potentially cost-effective method for valuing differences in improvements in environmental quality. After taking...
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labeling regulation influence agribusiness’ future product development and marketing strategies. Non-hypothetical choice …
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Involvement of farmers especially those at the smallholder level, in commercial agriculture is an important pathway towards economic development. There is a growing literature on the extent and determinants of market participation by farmers in different areas of the world. However, many studies...
Persistent link: https://www.econbiz.de/10010913464
their small dimension. In order to enhance their capability to decide the price, SMEs should focus mostly on marketing, as … price setting is a significant component of the marketing mix. This paper aims to evaluate the relationship between … marketing capability and price setting ability in traditional food SMEs, to outline the role to have well developed marketing …
Persistent link: https://www.econbiz.de/10010914913