Maiorescu, Irina; Gabudeanu, Larisa; Vîlcea, … - In: Amfiteatru Economic Journal 23 (2021) 57, pp. 429-447
The use of Internet of Things devices (IoT) by individuals in their homes has led to new opportunities for companies, to adapt their products, services and offers, based on the user profile. At the same time, these new services involve the reinterpretation of existing requirements regarding data...