in the company's current cost structures, target consumers or capabilities.  …

revealed some salient characteristics of Chinese consumers buying behaviour associated with Chinese culture. When the Chinese …

of events that leads consumers to be willing to pay a premium for a product communicating ethical information. This …

's proposition, which was translated in a set of hypotheses. Findings – The results obtained indicated that consumers perceived …; variables that could exert influence on the impact of CSR on consumers' reactions; the influence of information sources about … opportunity to respond to their consumers' desires of feeling good about a purchase (incentivating CSR), while achieving their …

We investigate the role of information strategy in shifting the purchasing preferences of “green” organic consumers … food, to conduct field experiment that involves consumers purchasing on the on-line shop of an Italian organic brand leader … its price premium. Conversely, the science-based message is effective only among consumers who prioritize environmental …