Butler, Katherine; Gordon, Ross; Roggeveen, Kate; … - In: Journal of Social Marketing 6 (2016) 2, pp. 144-168
Purpose Drawing on value theory, this study aims to explore the perceived value of using energy efficiently amongst a low-income older population group. It aims to provide an empirical exploration of the concept of value-in-behaviour, and, in doing so, identify that it is a logical addition to...