В статье показано, что бренд является виртуальной субстанцией товара. Потребитель определяет при каких условиях является товар для него ценностью или нет....

The last element of the marketing mix is the distribution and marketing channels in the automotive industry, which determine how cars will arrive at customers and end users through sales and distribution activities. Car manufacturers, regardless of how their product was excellent, must provide...

The article provides information pertaining to the recent outbreak of "swine flu", which has spread beyond Mexico and the US. The present study shows that the outbreak has lot to do with industrial farm animal production, which is becoming popular in the West.