Zettelmeyer, Florian; Morton, Fiona M. Scott; … - School of Management, Yale University - 2001
This paper addresses the question of how much the Internet lowers prices for new cars and why. Using a large dataset of ….2% less than do offline consumers. After controlling for selection, we find that using Autobytel.com reduces the price a … consumer pays by approximately 2.2%. This suggests that consumers who use an Internet referral service are not those who would …