Swapana, M.; Padmavathy, C. - In: International Journal of E-Business Research (IJEBR) 13 (2017) 2, pp. 79-92
The purpose of this study is to investigate the relationships among social needs, social influence, convenience, product features, brand name, dependency on smartphone, and purchase behaviour. A sample of 259 university students is used to test the hypotheses by using structural equation...