The paper aims at valuing consumers’ willingness to pay for environmental attributes of a cut flower using choice experiment and hence identifying the presence of a hypothetical market for environmental friendly flowers. Considering the local and global environmental impacts of floriculture,...

This poster paper aims to investigate the consumers’ preferences and willingness to pay for different quality strategies associated with the designations Prosciutto di Parma PDO. After a qualitative analysis, an on-line choice experiment was conducted on a sample of 250 Italian consumers. A...

There are various sustainability certifications and claims for food products that focus on environmental or ethical benefits. These claims empower consumers to make informed purchasing decisions that take environmental and ethical considerations into account. This paper compares consumers’...