Narrow search
Showing 121 - 130 of 150
Cover Image
A Typology of Political Economies and Strategies in International Selling
Marshall, Greg W.; Brouthers, Lance Eliot; Lamb Jr, … - In: Industrial marketing management : the international … 27 (1998) 1, pp. 11-20
Persistent link: https://www.econbiz.de/10006309804
Cover Image
Enhancing Purchasing's Strategic Reputation: Evidence and Recommendations for Future Research
Goebel, Daniel J.; Marshall, Greg W.; Locander, William B. - In: The journal of supply chain management : a global … 39 (2003) 2, pp. 4-14
Persistent link: https://www.econbiz.de/10006370487
Cover Image
An empirical investigation of technology acceptance in a field sales force setting
Robinson, Leroy; Marshall, Greg W.; Stamps, Miriam B. - In: Industrial marketing management : the international … 34 (2005) 4, pp. 407
Persistent link: https://www.econbiz.de/10006237787
Cover Image
Getting one's own way: An investigation of influence attempts by marketers on nonmarketing members of the firm
Goebel, Daniel J.; Marshall, Greg W.; Locander, William B. - In: Journal of business research : JBR 59 (2006) 7, pp. 829-837
Persistent link: https://www.econbiz.de/10007265901
Cover Image
Risk Taking in Sales-Force Selection Decisions: The Impact of Decision Frame and Time
Marshall, Greg W.; Mowen, John C.; Stone, Thomas H. - In: Psychology & marketing 12 (1995) 4, pp. 265-286
Persistent link: https://www.econbiz.de/10007006447
Cover Image
The Control Factor - Less isn't always more when it comes to management control of sales.
Cravens, David W.; Marshall, Greg W.; Lassk, Felicia G.; … - In: Marketing management : a quarterly business management … 13 (2004) 1, pp. 38-44
Persistent link: https://www.econbiz.de/10007230905
Cover Image
Personal Selling in Retail Settings: How does the Internet and Related Technologies Enable and Limit Successful Selling
Grewal, Dhruv; Levy, Michael; Marshall, Greg W. - In: Journal of marketing management : MM 18 (2002) 3-4, pp. 301-316
Persistent link: https://www.econbiz.de/10006974262
Cover Image
Understanding salesperson intention to use AI feedback and its influence on business-to-business sales outcomes
Hall, Kelly R.; Harrison, Dana E.; Ajjan, Haya; … - In: The journal of business & industrial marketing 37 (2022) 9, pp. 1787-1801
Persistent link: https://www.econbiz.de/10013401974
Cover Image
A call for impact! : launch of the new impact article
Keeling, Debbie I.; Marshall, Greg W. - In: European journal of marketing 56 (2022) 9, pp. 2509-2514
Persistent link: https://www.econbiz.de/10013457364
Cover Image
Special issue: a call for impact!
Keeling, Debbie I. (ed.); Marshall, Greg W. (ed.) - 2022
Persistent link: https://www.econbiz.de/10013457521