In the modern society brands not only represent the product or company but also have a strong association with perceived quality, consumers’ life style, social class, taste etc. The purpose of this paper is to create a deeper consideration of what influence a brand name can have, when people...

Tourism is Kenya’s leading foreign exchange earner, yielding the country over US$500m annually. The industry contributes over 10% of the GDP to the national economy. However, considering that the industry experienced a slump over the period 1994-2003, there are challenges on how to sustain the...

In this article it is advanced the necessity for regional marketing as tool of strengthening the competitiveness of tourist services’ sphere. It is also investigated its essence and specificity in modern conditions. On the basis of certain tendencies and the carried out marketing researches...

In order to establish an adequate balance between tourists’ welfare, the needs of the natural and cultural environment, as well as to develop tourist destinations and organizations’ competitiveness, it is necessary to carry out a global and integrated approach, where all interested parties...

In the article the authors forecast the issue of commodities by the enterprises of food retail industry of the Volyn region of Ukraine by the use of the fuzzy sets theory. The algorithm of such foresight consists in passing of the following stages: construction of dynamic rows of issue of ten...

Research objective is revealing and the analysis of key factors of Siberia economy development in a context of their historical formation. It allows to estimate prospects and possibilities of the Siberian regions from the point of view of the balanced and long-term economic growth. As empirical...

In Bangladesh, women are about half of the total population and most of them are dependent on family head such as husband, elder son or daughter. Recognizing this fact, Government has changed its policy regarding women and has acknowledged the fact that equal participation of women in the...

In this article theoretical aspects of interregional integration processes are covered. Different approaches are resulted in understanding the essence of integration between separate regions, hierarchical levels of integration, legitimacy use of theories of the international integration is found...

Fighting poverty is a major challenge for Albania, in which tourism can make a significant contribution. However, it is important to analyze the basic concepts behind specific policies and actions that would allow tourism to be effective, like the possibilities offered by micro-credit. In fact,...

The main questions dedicated to the cross-border collaboration between Ukraine and Romania are put to observation through this article. The priorities of regional cooperation are defined and the factors of influence on the tourism development are given.