During recent five decades, remarkable growth of tourist traffic and tourist spending was recorded in the international scale so, eventually the tourist market recorded great changes. The appearance of the mega trends in the tourist market is a direct consequence of rapid expansion of the entire...

London is the most famous European destination bases on its culture, events, museum and heritage. This paper aims to use the ‘10As’ model, especially in Activities, Appreciation and Action to show London’s diverse events, the customer’s feeling of welcome and its well-planned future...

Beijing, a complex of sightseeing, Food, shopping, leisure and recreation, has attracted millions of visitors home and abroad. Cultural tourism is Beijing’s core tourism product and the root of Beijing’s sustainable tourism development.