Dabestani, Reza; Shahin, Arash; Saljoughian, Mohammad; … - In: International Journal of Quality & Reliability Management 33 (2016) 2, pp. 160-177
Purpose – The purpose of this paper is to prioritize service quality dimensions (SQDs) using importance-performance analysis (IPA) and to compare the results for the customer groups segmented by data envelopment analysis (DEA). Design/methodology/approach – Customers of three four-star...