Showing 31 - 40 of 55
Persistent link: https://www.econbiz.de/10011869643
Persistent link: https://www.econbiz.de/10007287047
The scope of this article is to explore the transaction profitability of frequent and sporadic buyers in the e-commerce arena. Evidence in relationship marketing literature stressing the impact of purchase frequency on customer transaction profitability as well as recent academic research...
Persistent link: https://www.econbiz.de/10010544846
Persistent link: https://www.econbiz.de/10004778711
Persistent link: https://www.econbiz.de/10006018509
Persistent link: https://www.econbiz.de/10008361022
Persistent link: https://www.econbiz.de/10008423435
Persistent link: https://www.econbiz.de/10008221680
Persistent link: https://www.econbiz.de/10009887510
Persistent link: https://www.econbiz.de/10010108833