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Consumers' reaction to global versus local advertising appeals : a test of culturally incongruent images in China
Zhou, Lianxi; Poon, Patrick; Wang, Haizhong - In: Journal of business research : JBR 68 (2015) 3, pp. 561-568
Persistent link: https://www.econbiz.de/10010496178
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Implementation of service-learning in business education : issues and challenges
Poon, Patrick; Chan, Tsang-sing; Zhou, Lianxi - In: Journal of teaching in international business 22 (2011) 3, pp. 185-192
Persistent link: https://www.econbiz.de/10009527036
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Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi; Teng, Lefa; Poon, Patrick - In: Psychology & marketing 25 (2008) 4, pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
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Implementation of Service-Learning in Business Education: Issues and Challenges
Poon, Patrick; Chan, Tsang Sing; Zhou, Lianxi - In: Journal of teaching in international business 22 (2011) 3, pp. 185-193
Persistent link: https://www.econbiz.de/10009834878
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Negative Brand Publicity and Consumer Attributions
Poon, Patrick; Zhou, Lianxi - 2016
The main research objective of this study is to investigate the impact of corporate brand dominance on the attribution processes formed for two different types of negative brand publicity, namely performance-related (e.g., product defects) and value-related (e.g., unethical practices). Corporate...
Persistent link: https://www.econbiz.de/10014130231
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An empirical evaluation of a customer-based brand equity model and its managerial implications
Yu, Chunling; Zhao, Ping; Wang, Haizhong - In: Frontiers of business research in China : selected … 2 (2008) 4, pp. 553-570
Persistent link: https://www.econbiz.de/10003789660
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Culturally incongruent messages in international advertising
Cui, Geng; Yang, Xiaoyan; Wang, Haizhong; Liu, Hongyan - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 355-376
Persistent link: https://www.econbiz.de/10009557907
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Culture, cognitive style and consumer response to informational vs. transformational advertising among East Asians : evidence from the PRC
Cui, Geng; Liu, Hongyan; Yang, Xiaoyan; Wang, Haizhong - In: Asia Pacific business review 19 (2013) 1, pp. 16-31
Persistent link: https://www.econbiz.de/10009717926
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The moderating role of dialecticism in consumer responses to product information
Wang, Haizhong; Batra, Rajeev; Chen, Zengxiang - In: Journal of consumer psychology : JCP : the official … 26 (2016) 3, pp. 381-394
Persistent link: https://www.econbiz.de/10011531091
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The interplay of emotions, elaboration, and ambivalence on attitude-behavior consistency
Jiang, Hongyan; Liang, Jianping; Wang, Haizhong; Sun, … - In: Journal of consumer behaviour : an international … 15 (2016) 2, pp. 126-135
Persistent link: https://www.econbiz.de/10011477164