Addressing directly to consumers has proven one of the most effective solutions to market a product or service development. If the invention of printing allowed an unprecedented increase, hitherto, communication to the masses, need to increase the impact of a promotional message led gradually to...

The digital era creates the resettlement premises on new foundations of the economy, restructuring the urban organization and changing the vision upon the needs and the lifestyle of human beings. The Internet of Things offers a new type of infrastructure that connects the function with the...

The informational society determines, on the strength of new communication and information technologies, a profound transformation of the exchange relationship. This enforces the building and the acceptance of a new paradigm viewing marketing, which affects the management not only by promoting...

This study, as a component of the National Research Program CERES, has the main objective the establishment of economic effciency of manufacturing new bio-active substances (BAS) from insects to produce keratolitic products used in medicine and cosmentics, under the conditions of both complying...

The main objectives of the research study are the analysis of different economic sectors reaction to various environmental tax levels and the evidentiation of favoured and defavoured sectors by specific environmental policies. In order to achieve these objectives, we have used a General...

The energetic and economical crisis and environment's degradation represent alarm signals for those who are responsible for a sustainable and viable development. The entropic degradations which the economical, social and biological processes and the whole biosphere are exposed to, have led to a...

The main objective of the survey was to stand out the co-ordinates on future mid-term evolution of industry as a whole, of its sectors and at the level of development regions. The co-ordinates consist in turning to good account location advantages, in intensifying intangible investments in...

Despite the successes gained as a result of energy production technology's development from renewable energetic sources, the cost of electricity from such resources is still greater than the cost of electricity produced from fossil fuels. The cost of electricity generated from renewable...

In the last two decades, the industrial policies of the large majority of countries, mainly of developed countries, oriented themselves towards developing the competitiveness of their industrial activities, of providing a high labor force occupation and an improvement of the life standard. For...

The main objectives of the study are the analysis of the present and future situation of Russian Federation's furniture industry and the identification of export's growth opportunities for Romanian specialized companies on this huge Russian market.