The Parma Agribusiness Research & Management Knowledge Network, PARMaKN (PKN in the article) is an innovative public-private partnership, focused on the development of advanced food and agribusiness management research and service activities. PKN was launched in Parma in July 2007 by Societa’...

Amadori is one of three large commercial producers of chickens in Italy and the only commercial producer of free-range chickens. The threat of the avian flu virus poses a challenge to Amadori because of the possibility that authorities may order all birds to be kept indoors. The crux of the case...

The case focuses on the proposed development of the Parma Agrifood Research Management Knowledge Network (PARMa KN). The PARMa KN is intended to be a global network of leading professionals drawn from academia, industry, and the public sector. The proposal is for the group to be funded by the...