Pan, Kewen; Leung, Stephen Chi Hang; Xiao, Di - In: International Journal of Revenue Management 5 (2011) 2/3, pp. 145-156
Owning to the similarities in the nature of their business operations, it should be possible to apply the successful experience of airline revenue management to mass media advertising. However, one of the salient differences between airlines and mass media advertising is rarely highlighted, i.e....