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In this paper, we develop a game theoretic model for cooperative advertising in a supply chain consisting of a monopolistic manufacturer selling its product to the consumer only through competing duopolistic retailers. We consider a new form of the demand function which is an additive form. The...
Persistent link: https://www.econbiz.de/10011220301
Game theory is a relevant and powerful tool for analyzing strategic interactions in a supply chain in which the decision of each player affect the payoff of other players. In order to relax the classical two supply chain members’ situation to a three supply chain members’ situation and to...
Persistent link: https://www.econbiz.de/10011201796
We consider a supply channel composed of one manufacturer and two retailers. Three cases are studied. The non-cooperative one is a leader-follower relationship. The manufacturer determines his spending in national advertising and the whole sale price. Then, the retailers determine...
Persistent link: https://www.econbiz.de/10009372516
We consider a supply channel composed of one manufacturer and two retailers. Three cases are studied. The non-cooperative one is a leader-follower relationship. The manufacturer determines his spending in national advertising and the whole sale price. Then, the retailers determine...
Persistent link: https://www.econbiz.de/10015229530
We consider a supply channel composed of one manufacturer and two symmetric retailers. Three cases are studied. The non-cooperation case is a leader-follower relationship. The manufacturer determines his spending in national advertising and the wholesale price. Then, the retailers determine...
Persistent link: https://www.econbiz.de/10015233868
Game theory is a relevant and powerful tool for analyzing strategic interactions in a supply chain in which the decision of each player affect the payoff of other players. In order to relax the classical two supply chain members’ situation to a three supply chain members’ situation and to...
Persistent link: https://www.econbiz.de/10015246628
In this paper, we consider a static model for advertising strategies and pricing decisions in supply chain with one monopolistic manufacturer and two duopolistic retailers. We assume an additive form of the consumer demand which is influenced by retail price and advertising. The manufacturer...
Persistent link: https://www.econbiz.de/10015246632
In this paper, we develop a game theoretic model for cooperative advertising in a supply chain consisting of a monopolistic manufacturer selling its product to the consumer only through competing duopolistic retailers. We consider a new form of the demand function which is an additive form. The...
Persistent link: https://www.econbiz.de/10015247034
This paper examines the causal relationship between combustible renewables and waste consumption, exports and economic growth for a panel of eleven Middle East and North Africa (MENA) countries for the period 1975-2008. We use the Granger causality and the vector error correction model (VECM) to...
Persistent link: https://www.econbiz.de/10011107263
We use panel cointegration techniques to investigate the causal relationship between CO2 emissions, renewable and non-renewable energy consumption, and trade openness in three different models for a panel of twenty five OECD countries over the period 1980-2009. Also the validity of the...
Persistent link: https://www.econbiz.de/10011107919