Similar Search Results

Beyond global marketing and the globalization of marketing activities

Svensson, Göran - In: Management Decision 40 (2002) 6, pp. 574-583

The topic of this article is the term “global marketing” and the phenomenon of the “globalization” of marketing … globalization of marketing activities have become a cliché among marketing scholars and marketing practitioners. Also introduced and … the empirical phenomenon of the globalization of marketing activities applied both by marketing scholars and by marketing …

Persistent link: https://www.econbiz.de/10014932299

The development of Russian e‐commerce: the case of Ozon

Hawk, Stephen - In: Management Decision 40 (2002) 7, pp. 702-709

E‐commerce in Russia is in an early phase of development. The online bookseller, Ozon, is one of the earliest and best‐known examples of business‐to‐customer e‐commerce in Russia. In developing its business, Ozon has faced and dealt with many difficulties present in the Russian...

Persistent link: https://www.econbiz.de/10014932319

Creating value in the “new economy”

Walters, David; Halliday, Michael; Glaser, Stan - In: Management Decision 40 (2002) 8, pp. 775-781

Business operates everywhere in an environment that is both dynamic and challenging: markets have globalised (supply markets and customer markets); technology has become all embracing (this includes product and process technology) and relationships with suppliers, customers and competitors are...

Persistent link: https://www.econbiz.de/10014932323

Added value, enterprise value and competitive advantage

Walters, David; Halliday, Michael; Glaser, Stan - In: Management Decision 40 (2002) 9, pp. 823-833

This paper attempts to answer the questions raised in a previous paper by the authors (“Creating value in the ‘new economy”’, Management Decision , Vol. 40 No. 8) which dealt with how business has had to reevaluate the importance of its assets in the “new economy”. The present paper...

Persistent link: https://www.econbiz.de/10014932325

The limits of globalization – legal and political issues in e‐commerce

Frynas, Jedrzej George - In: Management Decision 40 (2002) 9, pp. 871-880

that, in the age of globalization, national boundaries still matter a great deal. In terms of methodology, the article …

Persistent link: https://www.econbiz.de/10014932332

Compensation strategy in transnational corporations

Phillips, Larry; Fox, Mark A. - In: Management Decision 41 (2003) 5, pp. 465-476

Forces associated with globalization have facilitated the development of transnational corporations (TNCs). Such … necessary in light of increasing globalization of markets and operations. …

Persistent link: https://www.econbiz.de/10014932390

Korea’s new globalization strategy: can Korea become a business hub in Northeast Asia?

Lee, You‐Il; Hobday, Michael - In: Management Decision 41 (2003) 5, pp. 498-510

The Korean Government wishes to transform the nation into a Northeast Asian business hub. Following economic crisis, there are attempts to move the economy towards a new market‐oriented paradigm of economic growth based on foreign direct investment (FDI) and market friendly transparent...

Persistent link: https://www.econbiz.de/10014932393

Missing the point? Management education and entrepreneurship

Adcroft, Andy; Willis, Robert; Dhaliwal, Spinder - In: Management Decision 42 (2004) 3/4, pp. 512-521

The growth in management education generally, and entrepreneurship education specifically, has occurred at the same … specific case of entrepreneurship education, this paper recommends that the tension between prescription and recognition of the …

Persistent link: https://www.econbiz.de/10014932474

Toward global competitive advantage

Ma, Hao - In: Management Decision 42 (2004) 7, pp. 907-924

This paper advances an integrative framework on the determinants of competitive advantage in global competition. It coalesces the disparate array of literature on competitive advantage in international management and strategic management. The integrative framework hinges on four general...

Persistent link: https://www.econbiz.de/10014932506

Benefits that foreign AEC firms derive when undertaking construction projects in China

Yean Yng Ling, Florence - In: Management Decision 43 (2005) 4, pp. 501-515

Purpose – The objectives of this paper are to investigate the reasons that motivate foreign architectural, engineering and construction (AEC) firms to undertake projects in China; whether foreign AEC firms derive significant benefits after working in China; and the strengths that foreign AEC...

Persistent link: https://www.econbiz.de/10014932565