Jiang, Guoyin; Ma, Feicheng; Wang, Youtian - In: International Journal of Electronic Finance 6 (2012) 1, pp. 62-78
To explore the evolution of consumers' transition behaviour under collaborative e-commerce, on the basis of actual Chinese collaborative e-commerce vendors Rakuten, Flashpoint 100 and so on a framework of e-commerce consumer transition behaviour is proposed. Related literature in sum has...