Many studies have shown that market orientation is important for firms because it has a positive impact on performance. However, several studies have indicated that the relation between a firm’s market orientation and its success is sometimes weak and that moderating variables need to be...

Purpose – The paper seeks to analyse and discuss the impact of information technology competence and relationship management on relationship value and relationship profitability. Design/methodology/approach – The paper draws on an empirical study of 123 relationships. The data are analysed...

Forschungsstrategie -- Großzahlige empirische Forschung -- Experimente -- Erkenntnisgewinnung durch Fallstudien -- Datensammlung -- Verfahren der Datenerhebung -- Messen und Skalieren von Sachverhalten -- Möglichkeiten der Stichprobenbildung -- Subjektive versus objektive Erfolgsmaße -- Die...

Climate change will alter the environmental conditions for crop growth and require adjustments in management practices at the field scale. In this paper, we analyzed the impacts of two different climate change scenarios on optimal field management practices in winterwheat and grain maize...

Managers entrusted with new product development (NPD) have to seek the optimal balance between prior competencies and learning activities to generate successful products. Yet prior NPD research has largely taken a positivistic view of learning despite an inkling that too much learning can lead...

Despite the pivotal importance of marketing‐oriented boundary spanners for successful relationship development, only a few studies have investigated the influence of these boundary spanners on relationship outcomes. Findings of this study show that relationship advancement through a...

Suppliers do not only maintain relationships with customers for the customers’ benefits but also for their own sake. Various important value‐creating functions of business relationships with customers have been identified in the past. However, the preconditions of this inter‐organizational...