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-based banking has become an indispensable marketing management imperative to bank managers over the recent years. The aim of this … banking service quality were extracted. ANOVA was then applied to examine the differences among the means of the socio …
Persistent link: https://www.econbiz.de/10011276198
Today, the role of women in society has significantly changed, they work as men so they have their own income that they can spend as they wish and as necessary. We need to pay particular importance to consumer behaviour of female and as such it should be treated as a particular segment. This...
Persistent link: https://www.econbiz.de/10009393087
The aim of the paper is to formulate and solve the following segmentation problem. Given is a population described by independent variables: X1, ... , Xn, (both continuous and categorical), the continuous dependent variable Y and the two-level categorical variable $\alpha$ with levels $\alpha =...
Persistent link: https://www.econbiz.de/10005113477
(measured by the number of employees) and decrease in profits …
Persistent link: https://www.econbiz.de/10005673496
Many methods of multivariate analysis are based on metric variables. In the case of questionnaire-based surveys qualitative data usually prevail, measured nominally or ordinal. This paper contains the discriminant analysis from data recorded from a sample of 100 respondents, with regard to:...
Persistent link: https://www.econbiz.de/10008556763
same is different from the perceptions of the employees. The perceptions of customers and employees have been found to be … employees …
Persistent link: https://www.econbiz.de/10012968870
sample size was of 60 respondents including the employees of top level, middle level, and junior level management. The tests … perception of employees about their employers. The sample was taken from two companies, namely, Taj Group of Hotels and E&Y. The … order to create a good Employer Brand image which would help them to retain their employees and enhance motivation level …
Persistent link: https://www.econbiz.de/10014155915
Over the years, employer branding has not enjoyed as much attention in the branding literature. This led the researchers to try to locate a theoretical and conceptual basis of employer branding based on a review of the literature. As such, the literature revealed seven applicable models which...
Persistent link: https://www.econbiz.de/10014160765
This paper shows the role of educational diversity on investor relations quality and the impact of the latter on the number of shareholder activism incidents a firm encounters. We review literature on marketing, finance, and corporate communications to develop a conceptual framework which we...
Persistent link: https://www.econbiz.de/10014044117
size was 229 South African retail employees, from lower-level employees up to middle and senior management. The study made …, including employees. Previous research is limited to developed market economies and has focused mainly on external stakeholder … groups. This study explored South African retail employees' awareness of their organizations' CSR initiatives. The sample …
Persistent link: https://www.econbiz.de/10014466541