paper also offers some implications for tourism organizations in developing and implementing destination marketing … strategies in foreign markets …

appeal, in addition to the marketing tools, to the corporate culture (the company's own perspective) and the company …

-Slovenian border represent a research challenge. Economic contribution in this case is seen in potentially efficient tourism branding …) and Southeast Slovenia (SLO) is in mutual branding of evaluated tourist resources with the aim of creating a recognizable … recognizable tourist brand helps the overall economical development of the area. The branding of bordering areas introduces a …

between brand awareness and brand equity. Thirdly, the study also investigates the effects of marketing mix elements on brand …

This paper addresses the marketing concept of brand equity from a semiotic perspective, by demonstrating why and how …

Co-branding provides a possible way to create brand associations and to reinforce the images of partnering brands. At … perceptions in the field of co-branding by using the brand concept maps approach. To be more precise, we examine in how far the …, investigating brand image perceptions by means of brand association networks in co-branding might be a promising way to gain early …