integrated marketing communication instruments. Branding strategies implemented through integrated marketing communication tools … current trends in business in order to create and implement efficient branding strategies, supported by a promotional mix of … branding and brand communication. The modern business environment affirms the need for continuous research and analysis of …

’évolution de la représentation de la marque, et ce à travers trois stratégies de changements : fusion, substitution et rupture. Un …-after experimental design on two real brand changes and shows growing brand representation evolution according to the strategies. …

has a very important place in the marketing environment of the modern organization being found within the close …

integrated marketing communication instruments. Branding strategies implemented through integrated marketing communication tools … current trends in business in order to create and implement efficient branding strategies, supported by a promotional mix of … branding and brand communication. The modern business environment affirms the need for continuous research and analysis of …

The article points out the characteristics of planning, options choices and strategies in the area of direct marketing …. Thus, it is the marketing plan that sets the tasks and defines the scope of direct marketing. The extent to which direct … marketing is affected by a firm’s strategic decisions, and in turn affects them, is linked to its importance in the marketing …

which ensure a structured format for examination of company strategies: scanning the business environment, strategy …

-after experimental design on two real brand changes and shows growing brand representation evolution according to the strategies. …

intr-un mediu de marketing ce se confrunta cu o serie de incertitudini. Astfel, pentru ca o intreprindere sa aiba succes pe … parcurs, chiar daca unele medii de marketing prezinta grade mai mari de predictibilitate prin comparatie cu altele. In … de lupta este cunoscuta in literatura de marketing sub numele de planificare. …

which ensure a structured format for examination of company strategies: scanning the business environment, strategy …