which ensure a structured format for examination of company strategies: scanning the business environment, strategy …

model for branding private label products. In this study, the relationship between the brand value of the retailer, the real … quality of the product, and the category of the product were evaluated in terms of branding of private label products in fast … moving consumer goods market (FMCG), and a branding model was proposed to comprise the mentioned factors on the branding of …

marketing solutions, the development itself happened rather through actions defined by an intuitive nature. Within the rural …

relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of … information on the segmentation, the main target groups and the most successful positioning strategies regarding the functional …

design; advertising, marketing and sales advice; and the construction of quality-differentiated product lines. We also …