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BRAND MANAGEMENT IN SMALL AND...
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95
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91
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89
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88
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88
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84
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80
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80
Melewar, T. C.
78
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75
Fritz, Wolfgang
75
Homburg, Christian
75
Ha Nam Khanh, Giao
72
Tomczak, Torsten
71
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68
Belz, Christian
66
Hildebrandt, Lutz
66
Good, Darrel L.
62
Rajagopal
62
Wilson, William W.
62
Parguel, Béatrice
60
Kirchgeorg, Manfred
59
Brown, Stephen
57
Desmet, Pierre
55
Friedman, Hershey H.
52
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51
Jabbar, Mohammad A.
51
McDonald, Malcolm
51
Reinecke, Sven
51
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50
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50
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50
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270
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571
The journal of brand management : an international journal
566
European Journal of Marketing
484
The journal of product & brand management
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Marketing Intelligence & Planning
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182
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Ovidius University Annals, Economic Sciences Series
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Europäische Hochschulschriften / 5
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Marketing intelligence & planning
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Journal of the Academy of Marketing Science
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Annals of Faculty of Economics
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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RePEc
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USB Cologne (EcoSocSci)
7,077
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948
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59691
Erfolgsfaktoren des Sportsponsorings bei Großereignissen : Eine empirische Untersuchung
Huber, Frank
-
2008
Persistent link: https://www.econbiz.de/10004951226
Saved in:
59692
Heute akquirieren sofort profitieren : Systematisch neue Kunden und Aufträge gewinnen
Hagmaier, Ardeschyr
-
2008
-
2., erweiterte Auflage
Persistent link: https://www.econbiz.de/10004951228
Saved in:
59693
Kundenkompetenzen als Determinanten der Kundenbindung : Eine empirische Kausalanalyse am Beispiel der TV-Versorgung von Privatkunden
Müller-Martini, Markus
-
2008
Persistent link: https://www.econbiz.de/10004951230
Saved in:
59694
Podcasting
Marketing
für die Ohren : Mit Podcasts innovativ werben, die Marke stärken und Kunden rund um die Uhr erreichen
Krugmann, Dennis
-
2008
Persistent link: https://www.econbiz.de/10004951231
Saved in:
59695
Steuerung des Markentransfererfolgs : Mit einem Geleitwort von Prof. Dr. Henrik Sattler
Reinstrom, Christian
-
2008
Persistent link: https://www.econbiz.de/10004951234
Saved in:
59696
Mehr Umsatz mit Kaltakquise und Direktbesuch : Ein Survival-Training für Verkäufer im Außendienst
Sickel, Christian
-
2009
Persistent link: https://www.econbiz.de/10004951238
Saved in:
59697
Consumer Value im Category Management-Modell nach ECR : Kritische Diskussion und empirische Evaluierung
Holweg, Christina
-
2009
Persistent link: https://www.econbiz.de/10004951242
Saved in:
59698
Handbuch Versicherungsmarketing
Zerres, Michael P.
-
2010
Persistent link: https://www.econbiz.de/10004951264
Saved in:
59699
Handelsmarkenmanagement : Solution Selling in vertikalen Wertschöpfungsnetzwerken
Berentzen, Johannes B.
-
2010
Persistent link: https://www.econbiz.de/10004951268
Saved in:
59700
Employer
Branding
als Bestandteil einer ganzheitlichen Markenführung
Sponheuer, Birgit
-
2010
Persistent link: https://www.econbiz.de/10004951269
Saved in:
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