Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
BRAND MANAGEMENT IN SMALL AND...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
31,412
Brand management
17,241
Markenführung
17,208
Consumer behaviour
10,211
Konsumentenverhalten
10,067
Markenimage
7,281
Brand image
7,183
Brand
5,443
Markenartikel
5,423
Marketingmanagement
4,935
Marketing management
4,710
Theorie
3,935
Theory
3,906
Relationship marketing
3,784
Beziehungsmarketing
3,744
Deutschland
3,565
Germany
3,158
marketing
2,596
Online-Marketing
2,408
Internet marketing
2,392
Social Web
2,358
Social web
2,355
USA
2,085
Strategie
2,016
United States
1,886
Strategisches Management
1,740
Strategy
1,646
Werbung
1,631
Advertising
1,540
Werbewirkung
1,441
Advertising effects
1,409
Markenpolitik
1,389
Management
1,384
Einzelhandel
1,210
Innovation
1,195
Marktforschung
1,170
Retail trade
1,129
Agribusiness
1,112
Customer satisfaction
1,070
Kundenzufriedenheit
1,014
more ...
less ...
Online availability
All
Free
18,902
Undetermined
13,844
Type of publication
All
Book / Working Paper
32,333
Article
29,163
Other
534
Journal
507
Type of publication (narrower categories)
All
Article in journal
16,033
Aufsatz in Zeitschrift
16,033
Aufsatz im Buch
4,295
Book section
4,295
Graue Literatur
2,301
Non-commercial literature
2,301
Hochschulschrift
2,279
Thesis
1,791
Collection of articles of several authors
1,683
Sammelwerk
1,683
Working Paper
1,550
research-article
1,324
Arbeitspapier
1,231
Lehrbuch
1,158
Aufsatzsammlung
1,139
Textbook
958
Case study
798
Fallstudie
798
Konferenzschrift
755
Dissertation u.a. Prüfungsschriften
549
Bibliografie enthalten
539
Bibliography included
539
Article
530
Ratgeber
379
Conference proceedings
370
Guidebook
329
review-article
328
Handbook
230
Handbuch
230
Conference paper
195
Konferenzbeitrag
195
conceptual-paper
193
review
193
Reprint
190
Congress Report
188
Bibliographie
171
Glossar enthalten
153
Glossary included
153
case-report
148
Wörterbuch
138
more ...
less ...
Language
All
English
37,565
German
12,084
Undetermined
11,461
Hungarian
548
French
290
Spanish
211
Russian
150
Polish
105
Romanian
95
Italian
54
Vietnamese
51
Turkish
45
Ukrainian
31
Portuguese
30
Lithuanian
28
Swedish
15
Dutch
14
Czech
11
Serbian
10
Finnish
9
Bulgarian
8
Danish
8
Croatian
8
Slovak
8
Japanese
5
Slovenian
4
Arabic
3
Georgian
3
Azerbaijani
2
Indonesian
2
Kazakh
2
Thai
2
Chinese
2
Old English (ca. 450-1100)
1
Bosnian
1
Valencian
1
Macedonian
1
Malay (macrolanguage)
1
Nepali
1
Norwegian
1
more ...
less ...
Author
All
Meffert, Heribert
255
Kotler, Philip
228
Bruhn, Manfred
222
Burmann, Christoph
142
Franses, Philip Hans
129
Pepels, Werner
128
Esch, Franz-Rudolf
126
Irwin, Scott H.
95
Baumgarth, Carsten
91
Wiedmann, Klaus-Peter
89
Huber, Frank
88
Levy, Daniel
88
Bauer, Hans H.
84
Keller, Kevin Lane
80
Volle, Pierre
80
Melewar, T. C.
79
Ahlert, Dieter
75
Fritz, Wolfgang
75
Homburg, Christian
75
Ha Nam Khanh, Giao
72
Tomczak, Torsten
72
Kaiser, Harry M.
68
Belz, Christian
66
Hildebrandt, Lutz
66
Good, Darrel L.
62
Rajagopal
62
Wilson, William W.
62
Parguel, Béatrice
60
Kirchgeorg, Manfred
59
Brown, Stephen
57
Desmet, Pierre
55
Friedman, Hershey H.
52
Balmer, John M. T.
51
Herrmann, Andreas
51
Jabbar, Mohammad A.
51
McDonald, Malcolm
51
Reinecke, Sven
51
Kreutzer, Ralf T.
50
Sheth, Jagdish N.
50
Armstrong, Gary
49
more ...
less ...
Institution
All
Université Paris-Dauphine (Paris IX)
591
Agricultural and Applied Economics Association - AAEA
542
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
270
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Springer Fachmedien Wiesbaden
224
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
192
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
142
Southern Agricultural Economics Association - SAEA
135
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
111
Université Paris-Dauphine
106
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
American Marketing Association
96
Australian Agricultural and Resource Economics Society - AARES
95
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Office of the Chief Economist, Department of Agriculture
72
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Department of Agricultural and Resource Economics, University of California-Berkeley
47
EconWPA
47
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
46
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Western Agricultural Economics Association - WAEA
40
Keleti Károly Gazdasági Kar, Óbudai Egyetem
37
HAL
35
National Bureau of Economic Research
35
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
Haufe-Lexware GmbH & Co. KG
28
Department of Agricultural and Resource Economics, University of Maryland
26
International Institute of Social and Economic Sciences
26
eSocialSciences
26
Verlag Dr. Kovač
25
Cátedra Fundación Ramón Areces de Distribución Comercial, Facultad de Economía y Empresa
24
Edward Elgar Publishing
24
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
24
more ...
less ...
Published in...
All
Journal of business research : JBR
757
SpringerLink / Bücher
663
Economics Papers from University Paris Dauphine
571
The journal of brand management : an international journal
566
European Journal of Marketing
484
The journal of product & brand management
391
Journal of retailing and consumer services
300
MPRA Paper
268
Industrial marketing management : the international journal for industrial and high-tech firms
219
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
208
European journal of marketing : EJM
203
Springer eBook Collection
199
ERIM Report Series Research in Management
182
Journal of marketing management : MM
174
Marketing intelligence & planning
160
Ovidius University Annals, Economic Sciences Series
155
Europäische Hochschulschriften / 5
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
146
Journal of strategic marketing
146
Journal of marketing
141
Journal of the Academy of Marketing Science
141
Annals of Faculty of Economics
140
Management Science
138
Springer eBook Collection / Business and Economics
134
Journal of Agricultural and Applied Economics
132
Psychology & marketing
131
Journal of marketing communications
123
Asia Pacific journal of marketing and logistics
122
Gabler Edition Wissenschaft
120
Journal of Consumer Marketing
119
International journal of hospitality management
110
Marketing theory
106
Open Access publications from Université Paris-Dauphine
106
Amfiteatru Economic Journal
102
Research
98
Cogent business & management
96
International Food and Agribusiness Management Review
95
The IUP journal of brand management : IJBRM
92
International journal of internet marketing and advertising : IJIMA
89
more ...
less ...
Source
All
ECONIS (ZBW)
39,689
RePEc
10,258
USB Cologne (EcoSocSci)
7,077
Other ZBW resources
2,392
BASE
1,890
EconStor
951
USB Cologne (business full texts)
186
OLC EcoSci
90
ArchiDok
4
more ...
less ...
Showing
59,731
-
59,740
of
62,537
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
59731
Marketing
for tourism
Holloway, J. Christopher
;
Plant, R. V.
-
1988
Persistent link: https://www.econbiz.de/10009604384
Saved in:
59732
Marketing
Tietz, Bruno
-
1978
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009604583
Saved in:
59733
Unternehmung und
Marketing
- Marketinginformationen
1988
-
6., unveränd. Aufl.
Persistent link: https://www.econbiz.de/10009604670
Saved in:
59734
Lösungsskizzen
1979
-
4., durchges. Aufl.
Persistent link: https://www.econbiz.de/10009604773
Saved in:
59735
Käuferverhalten - Produktmanagement
1974
Persistent link: https://www.econbiz.de/10009604775
Saved in:
59736
Das
Marketing
von Städtekurzreisen : Rahmenbedingungen und Ansatzpunkte einer marktorientierten Fremdenverkehrspolitik unter beispielhafter Berücksichtigung der Verhältnisse in Kop...
Aderhold, Peter
-
1976
Persistent link: https://www.econbiz.de/10009604897
Saved in:
59737
Management international
Usunier, Jean-Claude
-
1988
-
3. éd.
Persistent link: https://www.econbiz.de/10009605037
Saved in:
59738
Strategic
marketing
Cady, John Frank
;
Buzzell, Robert D.
-
1986
Persistent link: https://www.econbiz.de/10009605340
Saved in:
59739
How to write a
marketing
plan for health care organizations
Winston, William J.
-
1985
Persistent link: https://www.econbiz.de/10009605370
Saved in:
59740
Die Idee des sanften
Marketing
: e. Traktat
Wilkes, Malte W.
-
1988
-
2., stark erw. Aufl.
Persistent link: https://www.econbiz.de/10009605372
Saved in:
First
Prev
5970
5971
5972
5973
5974
5975
5976
5977
5978
5979
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
