Fragidis, Garyfallos; Kotzaivazoglou, Iordanis - In: Journal of Tourism, Heritage & Services Marketing 8 (2022) 2, pp. 3-15
Purpose: The paper suggests goal modelling as a method for the strategic analysis in tourism destinations. Destination management is quite complex and challenging and requires deep understanding of the intentions, the roles and the strategies of the various stakeholders. Methods: This paper...