Portuguese Abstract: As cidades que se reinventam devem se atentar à inclusão social e tecnologias verdes, aliadas à gestão inteligente do território para o desenvolvimento urbano sustentável de novos territórios. Este artigo objetiva identificar os conceitos de Cidades Inteligentes e...

This study, to begin with, throws some light on Indian retail scenario, concept of visual merchandising and impulse buying and then attempts to explore the relationship between the factors of visual merchandising and consumers' demographics so as to analyze the impact of visual merchandising on...

Retail sector has been the key pillar of Indian industry. Our article talks about the evolving landscape in the food and grocery segment especially after the launch of online start-ups. A number of factors like ageing population, convenience, growing internet penetration etc are fuelling the...

The aim of this to present consumer segmentation for, private FM Radio Channels in Ahmedabad City. The measurement of consumer preferences has always been the area of interest for the marketers and academicians too. After measurement of preferences, market segmentation is carried out for the...

This paper articulates a network approach to knowledge processes and information systems in organizations. It proposes that cross-business-unit knowledge processes and the learning role of information systems are embedded within a network of relationships that link business units. Exploratory...

Electronics, a high involvement product (HIP), consists of 8 per cent in organized retail industry in India. This category is growing at a rapid pace with many players entering into organized format of retail in this category. Recently many players have also entered into online marketing of...

This journal aims to determine the business prospects for the Islamic hotel industry in the digital era and post-pandemic. We carry out simulations based on the estimated growth of internet users, tourism arrival, and the performance of sharia and non-sharia hotels using data from the annual...

The growing interest in global value chains (GVCs) has been paired with a greater appreciation of the need for better measurement methods, as reflected by recent initiatives from academia and leading international organizations. This research note focuses on one method to measure GVCs that has...

A national survey of firms that participated in outsourcing relationships was conducted, and service quality and relationship quality were found to be significantly and positively related to each other and both had a significant impact on user satisfaction. However, the intricacies of the causal...

The purpose of this study is to assess the proposition that adoption of a market orientation leads to improved service quality for service sector organisations. We argue that an organisational culture incorporating customer care as its central tenet and involving efforts to understand the needs...