The authors propose a new conceptual basis for predicting when and why consumers match others' consumption choices. Specifically, they distinguish between ordinal (“ranked”) versus nominal (“unranked”) attributes and propose that consumers are more likely to match others on ordinal than...

Considerable research demonstrates a “compromise effect” showing preference for “middle” options. Yet, in the context of bundles, the “middle” option in a choice set can be composed in multiple ways. First, a bundle may include only purely moderate options (e.g., individual stocks...

We present a three-dimensional what, how long, and how often framework to discuss three main inferences about other people’s preferences for repeated social interactions over time: (1) what to do together, (2) how long to spend together on each occasion, and (3) how often to spend time...

Overconsumption of sugary drinks is linked with obesity. These beverages have been the target of recent public health policies, and, simultaneously, some firms have altered their pricing of such beverages, including charging the same price for all beverage sizes (“any-size-same-price”...

The digital age is transforming consumer health. Yet digital health technologies are often researched, developed, marketed, and used without focusing on how they fit within a broader framework. We present a consumer-centric 3x3 framework wherein the digital age introduces three key affordances...

This chapter discusses the intersection of social relationships and consumer behavior. It describes close personal consumer-to-consumer connections such as friendships, romantic relationships, and familial relationships, primarily in the form of dyads but also considering groups, which are...

People often engage in shared consumption experiences with other people, including romantic partners, friends, family, coworkers, neighbors, and acquaintances. Although the field of consumer psychology has traditionally focused on the perspective of an individual consumer, researchers are...

Food consumption and its physiological, psychological, and social antecedents and outcomes have received considerable attention in research across many disciplines, including consumer research. Although researchers use various methods to examine food decision-making, many insights generated stem...