Narrow search
Showing 1 - 10 of 149
Cover Image
Developments in conjoint analysis
Rao, Vithala R. - In: Handbook of marketing decision models, (pp. 23-53). 2008
Persistent link: https://www.econbiz.de/10003755258
Cover Image
Bundles of multi-attributed items : modeling perceptions, preferences, and choice
Rao, Vithala R. - In: Cross-functional innovation management : perspectives …, (pp. 175-190). 2004
Persistent link: https://www.econbiz.de/10002504222
Cover Image
Commentary on "Predicting customer value using clumpiness from RFM to RFMC"
Rao, Vithala R. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 213-215
Persistent link: https://www.econbiz.de/10010515910
Cover Image
Conjoint analysis
Rao, Vithala R. - In: The history of marketing science, (pp. 47-76). 2014
Persistent link: https://www.econbiz.de/10010415912
Cover Image
Princing research in marketing: the statte of the art
Rao, Vithala R. - In: The journal of business : B 57 (1984) 1/2, pp. 39-60
Persistent link: https://www.econbiz.de/10003658156
Cover Image
Alternative econometric models of sales-advertising relationships
Rao, Vithala R. - In: Journal of marketing research : JMR 9 (1972) 2, pp. 177-181
Persistent link: https://www.econbiz.de/10002679235
Cover Image
New-product sales forecasting using the Hendry system
Rao, Vithala R. - In: New-product forecasting : models and applications, (pp. 499-527). 1981
Persistent link: https://www.econbiz.de/10002679249
Cover Image
Subjective evaluations for product design decisions
Rao, Vithala R.; Soutar, Geoffrey N. - In: Decision sciences : DS 6 (1975), pp. 120-134
Persistent link: https://www.econbiz.de/10002679260
Cover Image
Applied conjoint analysis
Rao, Vithala R. - 2014
Persistent link: https://www.econbiz.de/10010216011
Cover Image
Issues in predicting the demand for a new technological product
Brockhoff, Klaus K.; Rao, Vithala R. - 1991
This paper focuses on various issues that need to be considered when an analyst wishes to predict the demand for a new technological product. The interplay of the strategic behavior of the firm, notably with regard to preannouncing the future availability of the new product and the behavior of...
Persistent link: https://www.econbiz.de/10011653563