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Impact of Visual Merchandising on Consumer Perception of Electronics Products and Usage of Technology
Mehta, Dr. Neha; Chugan, Pawan K. - 2018
Indian retail market is going through a turbulent time with the growth of online retail which has reduced the footfalls in the physical outlets/stores. Sales of electronics goods - specifically mobile phones, tablets, laptops, etc., are increasing online and giving fierce competition to brick...
Persistent link: https://www.econbiz.de/10014033867
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Visual Merchandising and Consumer Buying Behavior : Comparison Between Two Product Categories
Mehta, Dr. Neha; Chugan, Pawan K. - 2017
Buying behavior of customers for different product categories varies because of different factors. This research was intended to find impact of visual merchandising on consumer buying behavior for two different product categories. The two product categories for study were apparel and furniture....
Persistent link: https://www.econbiz.de/10014034532
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The Effects of Advertising Models for Age-Restricted Products and Self-Concept Discrepancy on Advertising Outcomes Among Young Adolescents
Pezzuti, Todd; Pirouz, Dante M.; Pechmann, Cornelia - 2019
Research on discrepancies between the actual self and ideal self has examined self-discrepancies in knowledge, skills and stature but age-based self-discrepancies have only recently received attention and so we studied this phenomenon in young adolescents. In three studies we identified a...
Persistent link: https://www.econbiz.de/10014035488
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The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer : A Case from Central Mall of Ahmedabad India
Mehta, Dr. Neha; Chugan, Pawan K. - 2013
, visual merchandising is important for strategic marketing decisions to increase the sales of the stores. The full paper is …
Persistent link: https://www.econbiz.de/10014038017
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Market Segmentation of Facebook Users
Dash, Raj - 2014
In this paper, I develop afresh a comprehensive approach to market segmentation of Facebook users. The approach considers the implications of Facebook’s multi-sided platform (MSP) based business model. Using cluster analysis of survey data, I develop a basic 3 segments solution for the online...
Persistent link: https://www.econbiz.de/10014038532
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A Study of Consumer’s Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad
Mehta, Dr. Neha; Chugan, Pawan K. - 2013
good are studied and results reveal as to why visual merchandising is important for strategic marketing decisions to …
Persistent link: https://www.econbiz.de/10014039424
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Lie, Cheat, and Steal : How Harmful Brands Motivate Consumers to Act Unethically
Rotman, Jeff; Khamitov, Mansur; Connors, Scott - 2017
advance implications for consumer psychologists and marketing practitioners and provide avenues for future research in the …
Persistent link: https://www.econbiz.de/10014118213
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They’re Just Not That Into You : How to Leverage Existing Consumer–Brand Relationships through Social Psychological Distance
Connors, Scott; Khamitov, Mansur; Thomson, Matthew; … - 2020
While prevailing marketing practice is to encourage ever stronger relationships between consumers and brands, such … brands in order to match close (distant) brands with concrete (abstract) language in marketing communications. Through such … involvement. The authors conclude with marketing and theoretical implications …
Persistent link: https://www.econbiz.de/10014090034
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The Impact of Advertising and R&D on Bankruptcy Survival : A Double-Edged Sword
Jindal, Niket - 2021
Advertising and research and development (R&D) benefit firms by increasing sales and shareholder value. However, when a firm is in bankruptcy, the cumulative effects of its past advertising and R&D can be a double-edged sword. On the one hand, they increase the firm’s expected future cash...
Persistent link: https://www.econbiz.de/10014095250
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Viral Marketing – A Perception Study on the Higher Education Students in West Bengal
Dhar, Dr. Pranam - 2020
Concept: With the rapid transformation in the world of advertising and marketing, Digital Marketing has proved to be … target audience. Viral marketing can be said to be a byproduct of the use of digital media for advertising, where the … at an exponential speed at minimal or zero cost. Viral Marketing aims at spreading marketing messages with the help of …
Persistent link: https://www.econbiz.de/10014098926