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Motivations for youth's political participation on social media : implications for political marketers
Singh, Devinder Pal; Sharma, Kavita - In: International journal of Indian culture and business … 22 (2021) 1, pp. 19-36
Persistent link: https://www.econbiz.de/10012511057
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A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman; Harrigan, Paul; Roy, Sanjit - In: Journal of strategic marketing 29 (2021) 4, pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
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Uses and Gratifications of Social Media in the Production of Political Information during the 2015 Egyptian Parliamentary Election
Mohamed, Hamza Saad - In: International Journal of Customer Relationship … 7 (2016) 2, pp. 30-51
This study aims to investigate the extent to which university students are actively seeking out political information on social media during the 2015 Egyptian parliamentary elections. Moreover, it explores the impact of social media usage in the production of political information and its...
Persistent link: https://www.econbiz.de/10012043748
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A cross-national study of Twitter users’ motivations and continuance intentions
Pentina, Iryna; Basmanova, Oksana; Zhang, Lixuan - In: Journal of marketing communications 22 (2016) 1, pp. 36-55
Persistent link: https://www.econbiz.de/10011536063
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What drives me there? : the interplay of socio-psychological gratification and consumer values in social media brand engagement
Osei-Frimpong, Kofi; McLean, Graeme J.; Islam, Nazrul; … - In: Journal of business research : JBR 146 (2022), pp. 288-307
Persistent link: https://www.econbiz.de/10013271400
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Does one model fit all? : exploring factors influencing the use of blogs, social networks, and wikis in the enterprise
Engler, Tobias H.; Alpar, Paul - In: Journal of organizational computing and electronic commerce 27 (2017) 1, pp. 25-47
Persistent link: https://www.econbiz.de/10011671827
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Examining social commerce intentions through the uses and gratifications theory
Aydin, Gokhan - In: International journal of e-business research : an … 15 (2019) 2, pp. 44-70
Persistent link: https://www.econbiz.de/10012007797
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Why we watch others' responses to online advertising - investigating users' motivations for viewing user-generated content in the context of online advertising
Knoll, Johannes; Proksch, Ramona - In: Journal of marketing communications 23 (2017) 4, pp. 400-412
Persistent link: https://www.econbiz.de/10011743990
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An empirical study of the motivations for intention to read brand-related user-generated content on social media in Vietnam
Luu Thi Minh Nghia; Nguyen Minh Duong - In: VNU journal of economics and business 1 (2021) 2, pp. 43-55
Persistent link: https://www.econbiz.de/10013499239
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In-between self-marketing and collaboration : researcher identity formation in the usage of academic social network sites
Söldner, Jens-Henrik - In: Strategic change 32 (2023) 6, pp. 209-221
Persistent link: https://www.econbiz.de/10014429082