de Groote, Hugo; Andam, Kwaw S.; Hall, Mike; Munyua, … - 2009
segmentation for maize seed. The two main market segmentation strategies that are viable are direct targeting, which is likely to … such a study should be maize seed at reduced prices (between 20% and 50%), up to a given quantity per farmer, provided at a … consultation was organized in Kenya in May and June 2008 with stakeholders from the seed sector, NGOs, Ministry of Agriculture …