Santini, Cristina; Cavicchi, Alessio; Rocchi, Benedetto - In: International Journal of Wine Business Research 19 (2007) 3, pp. 216-230
Purpose – The purpose of this paper is to give some enlightenments on value innovation in the wine industry and, more specifically in the US wine market, in order to suggest new strategic options to Italian wineries. Design/methodology/approach – After having provided a theoretical framework...