Research on consumer-brand relationships (CBR) has examined the CBR - brand loyalty link, but surprisingly little is …

Drawing from psychological ownership and linguistics theories, we show that compared to a non-possessive brand name, a … possessive brand name leads to more favorable brand evaluations and purchase intentions, which is mediated by greater … attributions of identity-relevant brand attributes and moderated by whether a brand name includes an identity marker …

We find compared to dyadic brand relationships, where the brand relationship is an ends rather than a means of propping … up an interpersonal relationship, triadic brand relationships that implicate a third party protect against emotional and … behavioral cheating by virtue of reinforcing expectations of exclusive behavior within the brand relationship …

We propose that contextualizing consumer-brand relationships (CBR) by providing interpersonal relationship reminders … relationship reminders lower ratings of brand performance, via serial mediation through changes in perceived brand agency and CBR …

Despite the importance of supplier inducement and brand loyalty in the drug purchasing process, little empirical …' prescription. Furthermore, new regulation also encourages patients to adopt an active role in the decision between brand-name and …' prescription and pharmacists' recommendation become throughout the drug purchase process and, to what extent, brand loyalty …

typically assumed ad-hoc in customer market and brand switching cost models. A central result of the paper is that deep habits …

survey the literature on the role of consumer branding and brand preferences in driving consumer demand. We also discuss the …

informedness of consumers about product attributes, and study the consequences of "information complexity" for brand loyalty. We …'s loyalty to a brand then stems from one of four reasons: switching costs (or, state dependence); homogeneity in offerings of … products by different brands; unobserved tastes or emotional attachment to a brand; and, incomplete information about product …

brand premia. A unique feature of the Swedish market allows me to rule out patients' inattention due to information costs as … everyone acts as a medical expert and experiences fewer brand premia, prices decrease …