Akrout, Houcine; Diallo, Mbaye Fall; Akrout, Wafa; … - In: Journal of Business & Industrial Marketing 31 (2016) 2, pp. 260-273
Purpose – This paper aims to develop and validate a scale measurement of trust in long-term relations, specifically in the maintenance phase, between buyers and sellers. Relying on a cognitive conception, existing scales do not measure the affective trust occurring in the maintenance stage of...