Markman, Keith D.; McMullen, Matthew N.; Elizaga, Ronald A. - In: Judgment and Decision Making 1 (2006) November, pp. 98-107
According to regulatory fit theory (Higgins, 2000), when people make decisions with strategies that sustain their regulatory focus orientation, they ``feel right'' about what they are doing, and this ``feeling-right'' experience then transfers to subsequent choices, decisions, and evaluations....