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moderating the relationship between the attitude toward conventional/Islamic life insurance and purchase intentions of these … individuals, the less (more) favorable their attitude will be toward conventional life insurance and the more (less) favorable … their attitude will be toward Islamic life insurance; the higher (lower) the Islamic beliefs of individuals, the weaker …
Persistent link: https://www.econbiz.de/10014760543
demographics, mobile banking services used, and attitude and intentions toward mobile banking. Further, a post hoc test was used to …) leaders, TA followers and TA laggards. The results show that both attitude and intentions toward mobile banking significantly …
Persistent link: https://www.econbiz.de/10014760648
-efficacy which showed no significant effect, perceived image moderated the relationships between usefulness and attitude. Research …
Persistent link: https://www.econbiz.de/10014760942
Purpose – The purpose of this paper is to investigate attitudes toward interacting with foreign nationals from emerging and developed markets. Differences in attitudes are assessed using liability-of-foreignness factors. Design/methodology/approach – Purposive sample collected at a private...
Persistent link: https://www.econbiz.de/10014720313
Persistent link: https://www.econbiz.de/10014632614
) evaluative process (i.e. attitude, preference and purchase intention) in an international context and to investigate how each of … have a significant positive effect on SB attitude; second, shoppers’ propensity to explore and their risk perceptions are … antecedents of SB preference rather than SB attitude; and finally, impulsiveness has a significant positive impact on SB purchase …
Persistent link: https://www.econbiz.de/10014804877
effect of time of product introduction (such that consumers are aware of imitation practices) on brand attitude, brand equity …, brand attitude and brand preference, regardless of luxury brand type. The research also indicates that consumers evaluate …
Persistent link: https://www.econbiz.de/10014897118
entrepreneurs’ attitude, subjective norm and self-efficacy are possible to change, the findings should interest policy makers and …
Persistent link: https://www.econbiz.de/10014904057
) as attitude, behavior and expertise of a service provider (SP). Further, the individual and simultaneous effects of SIQ … drivers of SIQ and, in turn, their impact on consumer satisfaction and loyalty. Research limitations/implications – The meta … SP is important, firms would be surprised to learn that the attitude and behavior of their employees are equally …
Persistent link: https://www.econbiz.de/10014905823
-social loyalty programs (pro-social LPs). These positive marketing programs reflect represent an emerging phenomenon in relationship …
Persistent link: https://www.econbiz.de/10014906065