Gómez-Suárez, Mónica; Quinones, Myriam; Yagúe, … - In: International Journal of Retail & Distribution Management 44 (2016) 7, pp. 754-771
) evaluative process (i.e. attitude, preference and purchase intention) in an international context and to investigate how each of … have a significant positive effect on SB attitude; second, shoppers’ propensity to explore and their risk perceptions are … antecedents of SB preference rather than SB attitude; and finally, impulsiveness has a significant positive impact on SB purchase …