Brand loyalty represents a significant factor which leads to the development of business competitiveness and also it is … one of the most frequently implemented marketing initiatives by the practitioners. The question of how loyalty develops … has been subject to an abundance of research, leading to an expansive body of literature on loyalty determinants. This …

brand loyalty, and all of them together lead to brand evangelism. Furthermore, the mediator roles of brand love and loyalty … identification, brand love, and brand loyalty positively affected brand evangelism. Besides, the serial mediating effect of brand … love and brand loyalty was studied between brand identification and evangelism. The data was analyzed using Partial Least …

prices, market shares, and profits. Our demand estimation results show large differences in brand loyalty, and switching …

choosing a bank, the extent to which branches and digital services are used, which affects customer satisfaction, loyalty, and …

The primary goal of the study is to diagnose satisfaction and loyalty drivers in Polish retail banking sector. The … survey on Poles' usage and attitude towards retail banks, conducted quarterly on a representative sample. The model used in …

. Customer value ensures the loyalty buiding. Orientation towards the customer, keeping in contact with customers, and a … and loyalty of customers, ensured by high quality products and services that offer value for money, are essential for long … loyalty of clients, the types of loyalty, the need for an organized database of customers as well as means to ensure customer …

constructs of customer loyalty and customer satisfaction. In highly competitive environment the relationship marketing is … sales, profitability and development potential. Also it is important to mention that in retailing the loyalty programmes are …

becoming more and more concerned about mantaining the customer’s loyalty through its term. In this respect, the organizations … it will be the customer loyalty. A loyal customer is a stable source of long term income for the organization because … this recommends it to other potential customers. However, consumer loyalty is not maintained by itself, it exists as long …