Similar Search Results

Ethical perceptions of South African retailers: management and sales personnel

Abratt, Russell; Bendixen, Michael; Drop, Karen - In: International Journal of Retail & Distribution Management 27 (1999) 2, pp. 91-105

the ethical perceptions of retailers despite the fact that retailing plays a vital role in the economy. A review of the …

Persistent link: https://www.econbiz.de/10014803917

Consumer brand classifications: an assessment of culture‐of‐origin versus country‐of‐origin

Lim, Kenny; O’Cass, Aron - In: Journal of Product & Brand Management 10 (2001) 2, pp. 120-136

‐of‐origin (COO) as the most important origin influence regarded by consumers in their perceptions of brands. Culture …

Persistent link: https://www.econbiz.de/10014895710

The effects of alternative price promotional methods on consumers’ product evaluations and purchase intentions

Lauren Munger, Jeanne; Grewal, Dhruv - In: Journal of Product & Brand Management 10 (2001) 3, pp. 185-197

gains) enhances these perceptions. …

Persistent link: https://www.econbiz.de/10014895711

Innovator Buying Behavior Over Time

Alpert, Frank - In: Journal of Product & Brand Management 3 (1994) 2, pp. 50-62

Earlier research on this topic focussed on the adoption of an innovation in isolation from other innovations. Analyzes the cumulative effects of earlier innovations on the adoption of future innovations in the same product class. It is proposed that innovators move through a series of stages,...

Persistent link: https://www.econbiz.de/10014896415

Managing Beauty – Products and People

Langmeyer, Lynn; Shank, Matthew - In: Journal of Product & Brand Management 3 (1994) 3, pp. 27-38

Uses a qualitative research method (depth interviews) to examine the multidimensionality of beauty and then uses a quantitative research technique (factor analysis) to propose a scale to measure beauty. Based on the results from these procedures, concludes that beauty is certainly more than skin...

Persistent link: https://www.econbiz.de/10014896420

Do Unmentionable Products Still Exist?

Prevel Katsanis, Lea - In: Journal of Product & Brand Management 3 (1994) 4, pp. 5-14

Unmentionable products are those that are considered to be offensive, embarrassing, harmful, socially unacceptable, or controversial to some significant segment of the population. Examples of these products include personal hygiene products, cigarettes, and even fur coats. Describes empirical...

Persistent link: https://www.econbiz.de/10014896423

Commentary: permissive marketing – the effects of the AIDS crisis on marketing practices and messages

Wilson, Aubrey; West, Christopher - In: Journal of Product & Brand Management 4 (1995) 5, pp. 34-48

‐matter, language and images used in anti‐AIDS campaigns, marketing has new freedom and can use its power to shock the public. Concludes …

Persistent link: https://www.econbiz.de/10014896449

Perceptions of generic products: a macro and micro view

Prendergast, Gerard P.; Marr, Norman E. - In: Journal of Product & Brand Management 6 (1997) 2, pp. 93-108

. Even products among the commodity range make use of branding to establish a position for themselves in the market … items. Previous studies of consumer perceptions of generic products tend to be broad in their scope by looking at generic … characteristics of generic purchasers, and their broad perceptions of generic products as a group; and, the research extends previous …

Persistent link: https://www.econbiz.de/10014896473

An investigation of consumer reactions to the use of different brand names

Bhat, Subodh; Kelley, Gail E.; O’Donnell, Kathleen A. - In: Journal of Product & Brand Management 7 (1998) 1, pp. 41-50

We examined consumer reactions to new products introduced under four different brand naming scenarios. The results suggest that when consumers see a high degree of fit between the new product and the existing brand, brand extensions, sub‐brands, and nested brands are about equally preferred....

Persistent link: https://www.econbiz.de/10014896497

Consumer perceptions of mentioned product and brand attributes in magazine advertising

Puth, Gustav; Mostert, Pierre; Ewing, Michael - In: Journal of Product & Brand Management 8 (1999) 1, pp. 38-50

product attributes in advertising. This study investigates consumer perceptions of mentioned product attributes in magazine …

Persistent link: https://www.econbiz.de/10014896535