Purpose – Contemporary careers research suggests that individuals are more likely to be proactive about their careers when they possess an internal, rather than an external locus of control (LOC). The purpose of this paper is to adopt the view that individuals can be both external and...

The term satisfaction is a very important concept in marketing and is central to many definitions. This paper seeks to examine what this term means to the public at large. It explores the various definitions of satisfaction within the literature. The empirical results derive from individuals’...

Addresses the question as to whether opera can be brought to the masses (defined as socio‐economic groups other than A and B). First, it describes the methodology used in collecting the data. Goes on to describe and analyse the audience profile of opera‐goers, and on‐opera‐goers, in...