Customer loyalty is a major factor for a firm’s success. Loyal customers are less price sensitive. Furthermore, these customers are likely to purchase more frequently, try the firms’ other products and bring new customers to the firm. This study examines the relationship of...

Customer loyalty is a major factor for a firm’s success. Loyal customers are less price sensitive. Furthermore, these customers are likely to purchase more frequently, try the firms’ other products and bring new customers to the firm. This study examines the relationship of...

Educators are increasingly using experiential learning pedagogy to improve learning (knowledge and skills). Two highly effective experiential methods are live-case study projects and internships. This study examines the learning outcomes of courses with live-case study projects for students who...

The presence of international students on college campuses has been a significant source of cultural diversity and globalization of college campuses. Therefore, determining factors for successful learning experiences of international students on American campuses could result in better...