El presente artículo pretende exponer las bases mínimas sobre las cuales se debe operar la comercialización dentro de una compañía. Es un apoyo para gerentes de mercadotecnia y ventas, que van iniciando en el ramo provenientes de otras especialidades, o para pequeños y medianos empresarios.

Se desarrollan ejercicios referidos a la Teoría de la producción.

Based on the theory of personality BIS / BAS (Carver and White, 1994) and the motivational theory of Self-determination theory (Gagné and Deci, 2005), studied the relationship between both models in order to identify profiles that allow us to understand the characteristics and motivational...

The relationship between empowerment and organizational commitment variables has been insufficiently explored from the organizational perspective. This research analyzes the relationship between both variables in a small and medium enterprises context and sets the level of influence of...

The relationship between empowerment and organizational commitment variables has been insufficiently explored from the organizational perspective. This research analyzes the relationship between both variables in a small and medium enterprises context and sets the level of influence of...