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Negotiating the pursuit of multiple goals often requires making difficult trade-offs between goals. In these situations …, consumers can benefit from using products that help them pursue several goals at the same time. But do consumers always prefer … these multipurpose products? We propose that consumers' incidental mood state alters perceptions of products in a multiple-goals …
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Negotiating the pursuit of multiple goals often requires making difficult trade-offs between goals. In these situations …, consumers can benefit from using products that help them pursue several goals at the same time. But do consumers always prefer … these multipurpose products? We propose that consumers' incidental mood state alters perceptions of products in a multiple-goals …
Persistent link: https://www.econbiz.de/10010425990
Existing research supports two opposing mechanisms through which positive mood might affect cooperation. Some studies have suggested that positive mood produces more altruistic, open and helpful behavior, fostering cooperation. However, there is contrasting research supporting the idea that...
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Existing research supports two opposing mechanisms through which positive mood might affect cooperation. Some studies have suggested that positive mood produces more altruistic, open and helpful behavior, fostering cooperation. However, there is contrasting research supporting the idea that...
Persistent link: https://www.econbiz.de/10011760094