, relationshipmarketing is presented as the new understanding or paradigm of marketing. Third, relationshipmarketing theory is correlated and … described in the context of postmodernism thought. For each ofthe three mentioned approaches, the authors propose several …

constructionism and suggests deconstructionism as a paradigm which raises new questions around this topic. Findings Positivistic … specific research topic has yet to be conducted. Each paradigm uniquely shapes the ways in which uncertainty and decision … paradigm new to HIB uncertainty research, arguing that it provides an important and novel complication of existent research …